Intro to Product Management Course

Learn the essentials
of product management in 1 month
Study flexibly
at a pace of 15–20 hours per week
Deliver your first product
guided by your mentor and tutor

Want to know if product management is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about product management”

Alana, Senior Career Advisor

Want to know if product management is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about product management”

Alana, Senior Career Advisor

Intro to Product Management details

In this course, you will

Discover the entire product management process, from concept to delivery

Explore the day-to-day work of a product manager, including collaborating with other roles on the job, and present your ideas to stakeholders

Apply core product management skills, such as conducting research effectively, and creating and maintaining a product roadmap

Work 1:1 with an expert mentor and tutor, who will give you personalized feedback and insights into life as a product manager

Join an active community of over 5000 graduates and 700 instructors, and get access to exclusive product management events and webinars

Fully online

Study for 15–20 hours per week for one month

Personalized mentorship

Our course mentors are rated 4.95/5

Outcome oriented

Gain practical product management skills and deliver your first product

Why learn product management?

The field of product management is huge—and only getting bigger

As the market grows and businesses face a significant skills shortage, product managers are in high demand, enjoying a rich variety of opportunities and competitive compensation.

Help companies understand the true value of their product

Product management helps companies understand their product and customers better, ensuring their product meets customer needs. This in turn allows companies to scale their business further and generate more revenue.

Boost your career with product management skills

Mastery of product management skills will keep you one step ahead of industry trends, no matter what sector you work in.

Why choose a CareerFoundry intro course?

Work with your very own course tutor and mentor

You'll enjoy a truly collaborative online learning experience, with tailored feedback from real experts in the field. Shared daily both written and over video, professional feedback will help bring you from a beginner to someone knowledgeable in product management.

Get the perfect balance of theory and practice

From day one, you'll put newfound knowledge of product management into practice as you work toward building and improving your first product.

Curious about product management? Take your first step toward becoming a product manager

After the Intro course, there's a good chance you'll fall in love with product management. If you do, stick around for our full career change Product Management Program, backed by a job guarantee. Find out more here.

The objectives are clear, the content is well written and informative, the tasks helped me master the concepts, and the mentors provided invaluable feedback. Enrolling at CareerFoundry was the best career decision I've made in a long time.

CareerFoundry Graduate

Meet your new team

Our dual mentorship model pairs you with not one, but two industry experts—your mentor and your course tutor. They're at the top of their game in product management and work in tandem to inspire you to exceed your expectations. Along the way, they’ll provide individualized feedback and guidance while you work toward managing your first product management project. Along the way, they’ll provide individualized feedback and guidance while you work toward managing your first product management project.

Your mentor

is a senior product manager dedicated to training the next generation of product managers and product-minded managers.

Your mentor will be there to give thorough, actionable feedback on your portfolio project.

Your tutor

is a practicing digital marketer who knows the course material inside-out.

Your tutor is there to give you timely feedback on all your submissions.

Our mentors and tutors haven’t just made a name for themselves at top companies in the industry—they've helped shape it.

A project-based curriculum that gets you thinking like a product manager.

Learn the essential principles, key skills, and mindset that makes product management so valuable.

Created by experienced instructional designers, authored by industry experts, and kept up-to-date by course editors, our curriculum will serve as the foundation of your learning experience.

The Role of the Product Manager

Learn about the origins and relevance of product management, and the main responsibilities and skills of a product manager. Conduct qualitative research and propose ways of improving a product.

Introduction to the Product Requirements Document

Define the key elements that go into a PRD, explain the difference between OKRs and KPIs, and compile the first four PRD elements as parts of your final deliverable.

Agile: Introduction to Scrum and Kanban

Differentiate between different agile techniques, explain the different types of scrum meetings, and apply agile methodologies to structuring a project.

User and Market Research

Learn common research methods, explain the steps involved in qualitative and quantitative research, and create survey and interview questions to conduct user research.

Backlog Prioritization

Define prioritization frameworks to decide which one works best for your needs, and apply a prioritization method to your own list of feature requests.

Design, Prototypes, and MVPs

Differentiate between low- and high-fidelity design, different types of MVP, and develop a wireframe using a wireframing tool.

Team Alignment

Learn how to manage stakeholders from different teams, build trust among teams of stakeholders, and present your product improvement ideas to the Chief Product Officer at your company.

Your first step to becoming a product manager

If you fall (even more deeply) in love with product management during the course, you can easily move onto our career-changing Product Management Program.


Intro to Product Management

A simple, one-time payment to kickstart your product management journey.
  • Learn through our comprehensive, project-based curriculum
  • Receive regular, personalized feedback from your course tutor
  • Deliver your first product, which will form the basis of your professional portfolio
  • Get an in-depth review of your final project from your mentor on a video call
  • Gain exclusive access to our global community—plus events and webinars
  • Take your first step towards a career in product management


1.    Who is the course for?

This course is designed with the absolute beginner in mind—so whether you’re brand new to product management or you’ve dabbled in it and want to formalize your knowledge and skills, this course is a great place to start.

2.    What are the prerequisites and requirements for the course?

There are no prerequisites or prior experience in product or tech required. Regardless of age or background, we’ve built a learning experience to ensure your success. From the catered curriculum and hands-on exercises to one-on-one mentorship and support throughout.

What’s required*:

  • Motivation to transform your career
  • Interest in product management
  • Written and spoken English proficiency at a B2 level or higher
  • A computer (macOS, Windows, or Linux) with a webcam, microphone, and an internet connection
*Note that you will be required to invest some independent study time into familiarizing yourself with the tools you’ll use throughout the course, and learning how to use them. It is estimated that you will need to spend an additional 1-2 hours per week of extracurricular study time becoming comfortable with them.
3.    Which tools will I use and what are the costs?

You’ll be using the tools Figma or Omnigraffle, and several Google Apps; such as Google Docs, Google Sheets, and Google Slides.

You’ll qualify for free access to the Figma Education team, which includes the same features and benefits as Figma’s Professional plan.

All the other tools you’ll need in this course are free to use.

4.    What are the minimum system requirements?

As this varies widely, we recommend checking individual system requirements on their respective websites:

5.    Is the course 100% online?

Yes, the course is entirely online. You’ll get access to our active student community on Slack and, after the course, you’ll have access to  a global network of other ambitious alumni and mentors to support you.

6.    Is the course content practical and hands-on?

We take a rigorously practical approach to learning. You’ll have the opportunity to apply everything you learn in practical ways. The course builds up to a completed portfolio project that your mentor will review and that will show employers the in-demand skills you learn in the course.

7.    How long does it take to complete the course?

You only need to set aside 15-20 hours per week to complete the course in one month. If you’d like to complete the course more quickly, you can devote up to 30-40 hours per week to complete it in about two weeks.

8.    What will I have by the end of the course?

By the end of this course, you will have a solid understanding of product management, and key skills for the job—including practical knowledge of common tools used in product management, and a project you can add to your professional portfolio.

9.    What’s included in the course tuition?

This course offers an immersive introduction to the field of product management—including expert-authored curriculum, hands-on projects, and personalized mentorship and support from experts in the field.

Find out more here:

  • How it works: From the curriculum to your support team, and beyond—here are the details.
  • Meet our mentors: Get to know who the CareerFoundry mentors are and how the dual-mentorship model works.
  • Graduate outcomes: Here’s some of the work our graduates did in the full program—and where they’re at today.
10.    Are there payment plans available?

Because the intro course only lasts one month, we require the tuition in a one-time, upfront payment. But we do offer a partial tuition credit if you choose to upgrade to the full career change program!

11.    Do I get a certificate at the end?

You will receive a certificate when you complete the course to make your new qualifications easily identifiable for future employers.

12.    Is the course accredited and what does ZFU-approved mean?

The ZFU, or Staatliche Zentralstelle für Fernunterricht, is the state body for distance learning in Germany. In order to offer our Intro to Product Management Course publicly, it must undergo a rigorous quality assurance and certification process. On successful completion of this process, the program is assigned a unique approval number (7424222) which can be checked against a public register.

13.    Am I required to enroll in the full Product Management Program after the intro course?

There is no automatic or required enrollment in the Product Management Program at the end of this course.

That said, if you fall in love with product management during the intro course and you want to pursue a career in the field, the full Product Management Program is the natural next step. It includes expert mentorship, full and hands-on immersion in the field, portfolio reviews, individualized career coaching, and a job guarantee. Everything you need to land the digital marketing job of your dreams!

If you decide to enroll in the career change program, you’ll receive a partial tuition credit towards the cost of the full program.


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