Digital Marketing

Develop the skills of a digital marketer, learn how to leverage AI, and work with expert mentors to prepare for a lasting career in tech. All in an online, self-paced setup, with a job guarantee at graduation.

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+14,000 CareerFoundry students enrolled
This month, we’re offering a partial scholarship worth up to $1,420 off on all of our career-change programs to the first 100 students who apply. Secure your spot now! .
This month, we’re offering a partial scholarship worth up to $1,420 off on all of our career-change programs to the first 100 students who apply. Secure your spot now! .

Launch a career in tech that lasts

Launch a new career as a digital marketer in as little as 4 months.


Graduate with our job guarantee

Land a job within 6 months of graduation—or we’ll refund your tuition.

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the average salary increase per year

"I was really able to dig into concepts and learn the technical skills that I am able to directly apply to roles. I feel more confident in my skillset moving forward since I got a thorough foundation to build off of in the CareerFoundry course."

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10,000+ CareerFoundry graduates have launched exciting tech careers

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Hands-on education in the skills of the future

We work together with skilled industry experts to create learning materials to get you job-ready. Manage your schedule however you like and dedicate anything from 15 to 40 hours per week to your studies.

ai_enhanced_logo Intro to Digital Marketing
Approx. 0.5 - 1 month
ai_enhanced_logo Digital Marketing Immersion
Approx. 3 - 6 months
ai_enhanced_logo Intro to Digital Marketing
Approx. 0.5 months
ai_enhanced_logo Digital Marketing Immersion
Approx. 3 months

Completion times are approximations based on the progress of our current students and graduates

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Intro to Digital Marketing

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

  • 1.1 Digital Marketing Strategy
    Learn about the various digital marketing channels and how to break down a digital marketing strategy.
    • 1.2 Personas & Competitors
      Develop a buyer persona and conduct competitor research to inform the development of a brand.
      • 1.3 Defining Your Brand
        Explore the concept of branding and design a brand and Unique Value Proposition for your business.
        • 1.4 Planning a Digital Marketing Campaign
          Learn how to plan a social media marketing campaign.
          • 1.5 Creating Digital Content
            Discover how to create branded content for Instagram and launch a social media marketing campaign.
            • 1.6 Digital Marketing Careers
              Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
              • 1.7 Marketing Analytics
                Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.
                • 1.8 Presenting Campaign Results
                  Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
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                  Digital Marketing Immersion

                  Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.

                  • 1. Content Marketing
                    Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
                    • 1.1 Digital Marketing Fundamentals
                      1.2 Intro to Content Marketing
                      1.3 Target Market Research
                      1.4 Branding & Buyer Personas
                      1.5 Blog Writing

                    • 1.6 Landing Page Creation
                      1.7 Launching a Website
                      1.8 Portfolio Case Studies
                      1.9 Capstone Project

                  • 2. SEO & Email Marketing
                    Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
                    • 2.1 On-Page SEO
                      2.2 Off-Page SEO
                      2.3 Google Analytics
                      2.4 Email Marketing Fundamentals
                      2.5 Writing for Email Marketing

                    • 2.6 Email Design & Campaign Launch
                      2.7 Project Reflections
                      2.8 Data Interpretation & Reporting
                      2.9 Capstone Project

                  • 3. Social Media Marketing & Branding
                    Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
                    • 3.1 Social Media Marketing Strategy
                      3.2 Content Planning and Calendars
                      3.3 Social Media Branding
                      3.4 Client Presentations
                      3.5 Creating Social Media Content

                    • 3.6 Creating Video Content
                      3.7 Community Management
                      3.8 Growth Strategies
                      3.9 Capstone Project

                  • 4. Performance Marketing
                    Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
                    • 4.1 Intro to Paid Marketing
                      4.2 Developing Ethical Ad Strategies
                      4.3 Creating Facebook Ads
                      4.4 Creating Google Ads

                    • 4.5 Analyzing Ad Performance
                      4.6 Performance Optimization & A/B Testing
                      4.7 Performance Report & Case Study
                      4.8 Capstone Project

                  • 5. Multi-Channel Marketing & Analytics
                    Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.
                    • 5.1 Intro to Multi-Channel Marketing
                      5.2 Metrics in Multi-Channel Marketing
                      5.3 Analyzing Channel Performance
                      5.4 Cross-Channel Correlation Analysis
                      5.5 Creating & Presenting a Multi-Channel Strategy

                    • 5.6 Project Management for Digital Marketers
                      5.7 Collaboration & Writing Briefs
                      5.8 Digital Marketing Portfolios
                      5.9 Capstone Project

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                  Job Preparation Course

                  Create a career plan with your personal career specialist. From CV creation through to job preparation, you will learn the skills to launch a career that lasts.

                  • 1. Pair up with a Career Specialist in your area
                  • 2. Design your online presence
                  • 3. Create a winning resume (CV) showcasing your new skills and marketing your transferable ones
                  • 4. Showcase your work in a winning portfolio
                  • 5. Discover new corridors for finding job opportunities
                  • 6. Find perfect-fit positions
                  • 7. Create a cover letter that will get you noticed
                  • 8. Prepare for job interviews with expert support
                  Will the Digital Marketing Program teach me how to use AI tools and techniques?

                  Yes! You will learn to use AI in a way that is reflective of how real-world tasks are approached in the industry, while still building the core skills of your new profession. In doing so, you will learn to use AI to aid your learning, rather than bypass the learning process, and to support you professionally—rather than replace you.

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                  Human-centric learning in a remote setup

                  Practical, innovative, and human-centric learning in a fully remote setup.

                  1:1 support from your expert mentor

                  Your mentor, a senior in the field, guides your career; while your tutor offers assignment feedback within 24 hours.

                  Break into tech with the skills of in-demand professions

                  Learn essential marketing skills from researching materials to launching campaigns. Our innovative project-based curriculum takes you through theory and into immersive tasks. Put everything you learn to immediate practical use through hands-on projects you’ll build your extensive portfolio around.

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                  100% online learning

                  Work to your own timetable—not rigid class calendars. No need to quit your job or put life on hold, since you decide when and where you learn.

                  Practical experience in the tools of the future

                  Your mentor and tutor will teach you to use generative AI to become more effective in your work, so you can launch a career that lasts.

                  Plan your future with your career specialist

                  Enjoy 1:1 support from a career specialist. Practice interviewing, revamp your resume, and get job-ready!

                  Want to know if digital marketing is right for you?

                  Find out with a free 5-step short course

                  Find out if CareerFoundry is for you

                  CareerFoundry program advisors offer a free 25-minute consultation to help you make the right choice.

                  Talk to an advisor
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                  14,000+ students enrolled in our programs
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                  Get to know us at live events

                  Join any of our upcoming free events covering data, design, marketing, product, as well as real-time skills workshops.

                  Flexible study for beginners

                  Who is this program for?
                  Why digital marketing?
                  Why CareerFoundry?

                  Tuition fee

                  Flexible payment options for students from all backgrounds.

                  Regular price
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                  One time payment
                  Monthly for  months
                  Enroll now

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                  Monthly for  months
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                  For residents in Germany. Talk to the local jobcenter to find out if you're eligible for a Bildungsgutschein.
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                  Apply for an educational loan with one of our partners (Ascent or Climb) and benefit from payments as low as $158 per month for a 60 month term, with a variety of repayment terms available.
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                  $0 upfront

                  Apply for a deferred payment with our partner Ascent and only start paying for your program several months after completion.
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                  Our digital marketing cohort starts every second week on Mondays.
                  Upcoming cohorts:
                  What you’ll get
                  A project-based curriculum
                  Professional portfolio
                  Job-ready skills—including how to use AI
                  Dedicated mentor & tutor
                  Job Guarantee

                  Need more flexibility?

                  To help you along your way, we can help you set up a customizable payment plan. Just book a call, we’ll provide you with the details!

                  Talk to an advisor

                  Still curious? Read more about developments in the marketing industry

                  We’ve handpicked these articles to help you understand key jobs in the tech industry in more detail, and figure out if it’s the right career path for you.


                  Is digital marketing a secure career choice?

                  What are the prerequisites and requirements for the program?

                  Which tools will I use and what are the costs?

                  What are the minimum system requirements?

                  Is the program 100% online?

                  How long does the program take to complete?

                  What's included in the program tuition?

                  Are there payment plans available?

                  Does CareerFoundry offer full or partial scholarships?

                  What's the refund policy if I change my mind?

                  Do I get a certificate at the end?

                  Is the program accredited and what does ZFU-approved mean?

                  Are there eligibility requirements for the job guarantee?

                  What kind of job can I get after the program?