Daniela Vacas’s Intro to Digital Marketing Portfolio Project

During the CareerFoundry Intro to Digital Marketing Course, you’ll build out a job-ready project for your portfolio. Here is graduate Daniela’s ‘DramaHub’ project; an organic Instagram campaign.

What inspired you to make a career change into this field?

I came across digital marketing while I was learning some basic skills to promote my own artistic projects. At the same time, I was deeply interested in making my own path into tech. After a few months of self-learning, I discovered that digital marketing could give me both: the skills for a career that is in high demand in the current market, and the space to develop my own creativity. That was the moment when I found CareerFoundry. Its hands-on approach was what convinced me. It showed me the whole picture of what’s behind a digital marketer, and now I can make it official: that’s the path I want to follow for my professional development.

What did you enjoy most about the CareerFoundry Intro to Digital Marketing Course?

I enjoyed how the articles were explained and the step-by-step process to build up my portfolio. I definitely loved how soon I was getting into the field: doing research and putting into practice all the recently learned material. I also loved the autonomy of the course, so I could complete it even when working 40 hours a week. 

What did you enjoy about creating your CareerFoundry portfolio project?

I liked the challenge of showing my skills in a completely new world to me. I enjoyed the process of trial and error with my ideas: to see what’s working and what wasn’t, and adjust my strategy, always seeking to improve.

With regards to your new skills, what are your hopes for the future?

I’d love to be part of exciting projects and to fully contribute to their success with my ideas. I want to connect with creative people, work together, and learn from each other during the process.

Watch Daniela walk you through the project in this campaign video.

Reflection

What went well?

• Using Canva to create the visual styling of the posts was great to pre-visualize them and make any necessary adjustments
• Planning out the campaign posts before creating them ensured each post was responding to our brand’s tone and emotions
• Having the marketing strategy clear from the beginning improves our content creation

What can be improved?

• Since this was our first Instagram campaign, it was difficult to determine the perfect time to post
• Be careful with the selection of photos—one picture that doesn’t follow the color pallet can break the balance of the brand’s look
• Having access to more brand imagery would provide more choice of imagery for the posts. We need more original pictures to share

Action Items

• Use Canva for visuals
• Plan the posts for an entire campaign from the beginning, and schedule the post at different times of the day
• Create a new type of content: let’s get more info about our audience with surveys and interactional content
• Take plenty of photos of our daily activities
• Gives ourselves enough time between the campaign and the promotion we are offering for marketing

Learnings

• Data analytics is crucial to define our next campaigns. Be open to feedback from inside and outside
• Be more specific to our target persona – especially when it comes to text preparation
• Research about our competitors lead us to a better understanding of what are people’s needs in the market
• Spend time to define the aesthetic look for the brand, make sure this look isn’t overwhelming, and at the same time is resonating along all social media channels
• Give the campaign time to grow: don’t rush from one thing to another without giving your audience time to process your first propositions